flyers and leaflets printing

Offset = Litho printing

Tue, 08 Jul 2008 17:01:51 +0200

Offset printing uses all of the latest technology in printing, including computers that aid in design. Computers are also used to generate instructions for the mixture of ink colors as well as their distribution to the paper using for full colour business card

Offset printing works because water and the inks used in the printing process do not mix. The images to be printed are created on CTP (Computer to plates) and then “burned” onto metal plates using a chemical developing process similar to photography. The metal plates are dampened with water which adheres to the areas without images. The ink is added next, one color at a time, where it sticks to the areas with images. The most modern systems use a direct-to-plate system in which the images are burned directly to the metal plates; the omission of a secondary step saves time and money.

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Booklets printing

Tue, 08 Jul 2008 16:59:01 +0200

When preparing for catalog printing, be sure to take the time to develop clear copy. Proofread your copy and double-check it for correct information. You don’t want to print thousands of catalogs, only to discover you have misspelled your business name or included the wrong contact information. Whenever possible, have a second person who is very familiar with your business double-check your copy as well.

Choose a layout that is well balanced. Avoid cramming too many products or too much information onto one catalog page. A catalog that has too many products per page may overwhelm customers and make them less willing to peruse it.

Many companies choose to hire a designer to help them with the layout and planning of their catalogs. Such designers are typically both skilled and experienced with preparing catalogs for printing. Sometimes, catalog printing companies have in-house designers that provide help with producing effective brochures printing

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Leaflets colour printing

Tue, 08 Jul 2008 16:55:12 +0200

The process of color separation is just like the process of seeing. The original image is seen using three filters, each corresponding to one of the additive primaries. In other words, humans basically see in layers. In the process of distinguishing colors, those layers are separate yet together at the same time.

The process used in full color printing is the same way photography works. A red filter is placed over the camera or full color printing lens in order to produce a negative of all the red light. When a positive print is made, there are blue and green areas left. This process leaves the color cyan. A green filter produces a positive of the other additive colors, which are red and blue. This process results in a magenta color. A blue filter leaves red and green to produce a yellow positive.

The three colors created during this full color leaflets printing process are called subtractive primaries, because each represents two additive primaries. This is, of course, after one of the additive primaries has been subtracted from white light. Full color printing presses use color inks that act as filters. These filters in the full color printing presses subtract portions of white light and strike the image on paper in order to produce other colors. Printing inks are actually transparent, which allows light to pass through to and reflect off of the paper base.

When the three subtractive primaries are combined during full color poster printing, the reproduction of the original item will be blurry. This is caused by the pigmentation of the inks. In order to fix this problem a fourth color, black, is added to the mix. This adds shadow and contrast to the image and eliminates the blurriness.

The use of color in full color printing has been shown to increase readership and information retention in publications. According to the National Advertising Association, studies in a major publication revealed the use of color increased readership by 40% or more.

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